Formats
Advert formats, sizes and limits
Each format has a fixed layout, so every advert looks tidy and readable on every device.
Block advert
The everyday advert. A compact card that sits in side panels, between sections and near the foot of a page. It is our entry-level format and is priced to match.
Price:
| Name shown | Up to 40 characters |
|---|---|
| Description | Up to 160 characters |
| Key points | Up to three, each up to 50 characters |
| Button label | Up to 24 characters |
| Link | A public web page that opens on its own, starting with https:// |
| Logo (optional) | PNG, JPG or SVG, at least 200 by 200 pixels, square works best |
Half-page advert
A tall panel that stays beside the content on wide screens and moves between sections on phones. It is built around one strong image.
Price:
| Image | Portrait, 600 by 1200 pixels, JPG, PNG or WebP, up to 250 KB |
|---|---|
| Headline | Up to 50 characters |
| Button label | Up to 24 characters |
| Link | A public web page that opens on its own, starting with https:// |
Full-page advert
A full-screen advert shown over the page. Because it covers the content, it is the most limited and most closely controlled format, and it is booked separately.
Price:
| Image | At least 1200 pixels on the long side, JPG, PNG or WebP, up to 300 KB. We fit it to the screen without cropping it. |
|---|---|
| Headline | Up to 60 characters |
| Button label | Up to 24 characters |
| Link | A public web page that opens on its own, starting with https:// |
How full-page adverts behave
A pop-up should never trap a visitor. These rules apply to every full-page advert on every site we run.
- The close button is visible the moment the advert appears and is large enough to tap easily.
- The Escape key and a tap outside the advert also close it.
- Once closed, it stays closed for the rest of that visit.
- It appears at most once per visit, and never on the privacy, terms or contact pages.
- It has no sound, no automatic video and no fake close buttons.
What we do not offer
We do not currently report impressions or clicks, because this site and our advertising do not track visitors. We also cannot promise visitors, clicks or sales. What you get is a clear, honest placement on the sites in your quote, for the period you agreed.